A lawyer may participate in a "for-profit" lawyer referral program if the lawyer does not give anything of value to the program for recommending the lawyer's services and if the program is in compliance with the applicable provisions of the Code of Professional Responsibility. The lawyer may offer reduced fees or a free consultation to those clients that have been referred under the legal referral program. The burden is upon the lawyer to assure that the program complies with the applicable provisions of the Code. Any payment by the lawyer for the advertising and promotional costs of, and administrative charges of, a second party would be a prohibited payment of value for recommending the lawyer's services. While a lawyer may pay "self advertising" costs, a lawyer may not pay another to advertise and then refer clients to him/her.